A graduate of California State University, Long Beach, Mohsen “Max” Motamedian focused his academic work in the areas of electrical and biomedical engineering. Since 2008, Mohsen Motamedian has served as CEO of the Irvine, California-based Total NutriCare, LLC, where he manages all facets of the company’s marketing work, including its Internet marketing activities.
For businesses of all sizes, Internet marketing can be a cost-effective and relatively easy way to present products and services to customers in all corners of the world. Unlike more traditional marketing strategies, marketing over the Internet does not require a hefty start-up budget because most ads can be placed online for a fraction of the price associated with advertising through the Yellow Pages, radio, or television.
Internet marketing is also very flexible and can be easily adapted to target a specific audience without much effort. For example, a product most likely to be used by younger consumers can be easily directed toward that demographic by simply placing ads on social media and other Internet sites that attract users under 35 years of age.
Another advantage that Internet marketing has over more conventional advertising methods is that it offers businesses the type of long-term exposure to a mass audience that can result in a significant return on their investment. Furthermore, the effectiveness of online advertising can be easily measured through free traffic analysis tools, which are obviously not available for ads placed in more traditional forms of media, such as newspapers and magazines.
Mohsen Motamedian serves Total Nutricare, LLC, a nutritional company based in Irvine, California, as chief executive officer. Total Nutricare provides an assortment of vitamins and nutritional supplements. As part of his role as CEO, Mohsen "Max" Motamedian leads efforts in the areas of purchasing marketing, concentrating on Internet marketing in particular.
Internet marketing is no longer just an option; it is a necessity. More and more businesses depend on social media, websites, and ad placement to catch the eye of their customers. Effective online marketing begins with website directory listings. Don't assume that a website will show up on Google or other popular search engines. Talk to the web designers in charge of building the site and make sure they list the primary site, rather than a subsection, such as Contact Us or About Us.
After a website is finished and operational, businesses must set their sights on generating traffic. Look into traffic-building services such as Google AdSense, which displays ads on Google relevant pages in search results. From there, make sure customers have sufficient reason to stay on the site. For example, many businesses like to grab customer attention by offering a free product or a free trial for a service when the customer signs up.
As CEO of Total NutriCare LLC, Mohsen Motamedian focuses on the connection between diet and spiritual, mental, and physical health. He and his firm market vitamins and supplements to customers who want a more holistic approach to their well-being. Mohsen Motamedian’s responsibilities at Total NutriCare include promotion of the company’s products at worldwide wellness conferences as well as marketing them on the Internet.
Internet marketing brings many benefits to today’s companies. Its benefits include:
1. Convenience. Because the Internet is always open, both customers and marketers benefit from “24/7” access to products and services.
2. A larger target market. Using the Internet, you can sell goods in almost any part of the world.
3. Reduced cost. Internet business owners do not need to maintain a physical location, allowing them to avoid rent, property insurance, and other costs.
4. Personalization. The Internet allows marketers to build a profile of customers’ purchasing history and preferences.
5. Relationships. Internet marketers can send follow-up and thank-you emails to strengthen customer relationships.
6. Social media. Incorporating social marketing tools into your Internet marketing campaign can boost sales even further.
Chief Executive Officer of Bashari Inc.