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As CEO of Total Nutricare, LLC, Mohsen “Max” Motamedian oversees the sale of nutritional supplements and supplement plans. Mohsen Motamedian serves a discerning client base that seeks nutrition plans targeted at improving individual health.
Statistics show that between 1971 and 2006, use of dietary supplements increased 23 percent among adults 50 years of age and younger, while use jumped 40 percent among adults over 50. A survey of supplement users in 2011 reported that improvement of overall health stands out as the most common reason for taking supplements, while maintenance of current health comes in a close second. Among specific targets for improvement, bone health stood out as the most popular reason for supplement intake. Women are more than three times as likely as men to take a bone health supplement. Men tend to express more of an interest in supplements for heart health, while women seek products that improve sleep, blood iron levels, and skin and hair health. They are also more likely to take iron, probiotics, and B vitamins, although men tend to take more vitamin C, minerals, and amino acids. Probiotics and digestive enzymes as well as B vitamins and CoQ10 have experienced the greatest increase in popularity as of a 2013 survey, while calcium and multivitamins are becoming less popular. Mohsen Motamedian is CEO of Total NutriCare, LLC, a company dedicated to holistic care. The number of people using herbal supplements to improve health continues to grow. According to the National Institute of Health, men and women spent close to $34 billion on alternative medicines and supplements in 2007. Close to 38 percent of adults and 12 percent of children used herbal remedies or alternative therapies instead of traditional prescriptions.
Many people fail to realize they must avoid certain herbal and nutritional supplements for a few days or weeks prior to surgery. Some herbs and supplements make it harder for the blood to clot, and this slows healing and can lead to excessive bleeding. These supplements often include high levels of vitamin E and herbs like garlic, feverfew, and ginko biloba. Additionally, ginseng increases heart rate, and St. John's Wort increases blood pressure. For patients using nutritional or herbal supplements such as those offered by holistic nutrition companies like Total NutriCare, led by Mohsen Motamedian, it is important to be honest with medical professionals. Surgeons need to know about all supplements weeks before the surgery to prevent possible complications. Current Chief Executive Officer of the vitamin and nutritional supplement company, Total Nutricare, LLC, based in Irvine, California, Mohsen Motamedian has provided online vitamin sales since the company’s inception in 2008. Noting the expanding market for nutritional supplements, Mohsen Motamedian offers this brief primer on the expected sales growth in the vitamin market.
According to the Global Industry Analysts, Inc. (GIA), the global market for vitamins is estimated to exceed $3 billion by 2017. Expected to rise significantly, sales may be attributed to the cosmetic, pharmaceutical, food, and animal-feed industries. With wide-reaching innovation in the use of Vitamin E, cosmetic and food manufacturers are utilizing vitamins to create nutrient-rich products and applications for consumer use. Several trends appear within the antioxidant and animal-feed-additive industries, boosting international sales of GRAS (generally recognized as safe) vitamins. Although the majority of market growth will be seen throughout Europe and the Asia-Pacific region, the United States represents the largest independent market in the world. Fueled by global population growth and the demand for protein-rich foods and health-inspired nutritional supplements, the vitamin industry will see significant growth within the next decade. |
Mohsen MotamedianChief Executive Officer of Bashari Inc. Archives
January 2020
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