Mohsen Motamedian: Growth in the Vitamin Market

Current Chief Executive Officer of the vitamin and nutritional supplement company, Total Nutricare, LLC, based in Irvine, California, Mohsen Motamedian has provided online vitamin sales since the company’s inception in 2008. Noting the expanding market for nutritional supplements, Mohsen Motamedian offers this brief primer on the expected sales growth in the vitamin market.

According to the Global Industry Analysts, Inc. (GIA), the global market for vitamins is estimated to exceed $3 billion by 2017. Expected to rise significantly, sales may be attributed to the cosmetic, pharmaceutical, food, and animal-feed industries. With wide-reaching innovation in the use of Vitamin E, cosmetic and food manufacturers are utilizing vitamins to create nutrient-rich products and applications for consumer use. Several trends appear within the antioxidant and animal-feed-additive industries, boosting international sales of GRAS (generally recognized as safe) vitamins.

Although the majority of market growth will be seen throughout Europe and the Asia-Pacific region, the United States represents the largest independent market in the world. Fueled by global population growth and the demand for protein-rich foods and health-inspired nutritional supplements, the vitamin industry will see significant growth within the next decade.