Popular Motivations for Taking Vitamins

As CEO of Total Nutricare, LLC, Mohsen “Max” Motamedian oversees the sale of nutritional supplements and supplement plans. Mohsen Motamedian serves a discerning client base that seeks nutrition plans targeted at improving individual health.

Statistics show that between 1971 and 2006, use of dietary supplements increased 23 percent among adults 50 years of age and younger, while use jumped 40 percent among adults over 50. A survey of supplement users in 2011 reported that improvement of overall health stands out as the most common reason for taking supplements, while maintenance of current health comes in a close second. Among specific targets for improvement, bone health stood out as the most popular reason for supplement intake.

Women are more than three times as likely as men to take a bone health supplement. Men tend to express more of an interest in supplements for heart health, while women seek products that improve sleep, blood iron levels, and skin and hair health. They are also more likely to take iron, probiotics, and B vitamins, although men tend to take more vitamin C, minerals, and amino acids. Probiotics and digestive enzymes as well as B vitamins and CoQ10 have experienced the greatest increase in popularity as of a 2013 survey, while calcium and multivitamins are becoming less popular.