A graduate of California State University, Long Beach, Mohsen “Max” Motamedian focused his academic work in the areas of electrical and biomedical engineering. Since 2008, Mohsen Motamedian has served as CEO of the Irvine, California-based Total NutriCare, LLC, where he manages all facets of the company’s marketing work, including its Internet marketing activities.

For businesses of all sizes, Internet marketing can be a cost-effective and relatively easy way to present products and services to customers in all corners of the world. Unlike more traditional marketing strategies, marketing over the Internet does not require a hefty start-up budget because most ads can be placed online for a fraction of the price associated with advertising through the Yellow Pages, radio, or television.

Internet marketing is also very flexible and can be easily adapted to target a specific audience without much effort. For example, a product most likely to be used by younger consumers can be easily directed toward that demographic by simply placing ads on social media and other Internet sites that attract users under 35 years of age.

Another advantage that Internet marketing has over more conventional advertising methods is that it offers businesses the type of long-term exposure to a mass audience that can result in a significant return on their investment. Furthermore, the effectiveness of online advertising can be easily measured through free traffic analysis tools, which are obviously not available for ads placed in more traditional forms of media, such as newspapers and magazines.