Predicted Trends in Internet Marketing for 2014

Southern California-based entrepreneur Mohsen Motamedian has successfully founded and led a number of small businesses. Mohsen Motamedian currently oversees Total NutriCare, LLC, as CEO of the holistic pediatric and adult nutritional care services company. Max Mohsen, handles purchasing and marketing for the business and is particularly interested in Internet marketing.

The dynamic Internet marketing industry will continue to evolve in 2014, revealing some game-changing technologies and strategies in the process. Three trends in Internet marketing that consumers and businesses should expect to see include:

1. More Effective Retargeting: Online ad targeting will continue in 2014, however, experts predict the technology will operate less invasively and more effectively as it evolves. Mobile devices in particular will become popular retargeting channels as advertisers continue to tap into their location tracking abilities.

2. Increased Search Competition at Local Levels: Analysts expect the mobile marketing industry to continue growing at record paces and, with more mobile users, localized search will become even more competitive as businesses contend for a piece of location search results on Google and other engines. The need for Google- and Bing-optimized listings will become critical for small businesses in 2014.

3. Greater Use of Pinterest: From 2011 to 2013, Pinterest subscribers in the United States doubled from approximately 27 million to more than 50 million. Businesses with a target demographic of white or Hispanic women, ages 18 to 64, will tap into this social media resource more and more this year.